Poems X The Progress

What did we do?

In Christmas 2021, we launched a leads generation campaign in collaboration with La Fundació “la Caixa” : Poems x The Progress.

For this, we teamed up with illustrators and writers such as Alejandra G. Remón, Sara Bueno, Marc Pallarès, Cristina Daura, and Óscar Medina, among others, who were inspired by La Fundació “la Caixa” stories of overcoming adversity to create illustrated poems.

These poems could be downloaded and shared on social media. Additionally, we raffled several exclusive prints among all participants.

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Team

  • Brand Creative Supervisor & Art Director.

    Lead the creative strategy and concept, oversee production, and uphold the artistic direction's quality standards.

  • Agency: Manifiesto
    Executive Creative Direction:     Noelia Fernández
    Creative Direction:     Montse Bernardo
    Art Direction & Supervision:     Ana Seró
    Art Direction: Nico Navas
    Copy & Supervision:     Lidia Gutiérrez
    Copy:     Ana Ruiz
    Account Supervisor:     Amanda Bellart

  • Description text goes here
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