GRACIAS
Wallapop 10th anniversary
documentary
Wallapop turned 10 in June 2023 and it will be thanking its community for their positive impact during the past decade. How? Through adedicated documentary elevating user stories & sustainability impact model, a press event and an exclusive red-carpet premiere with a very special dress-code: reused & from Wallapop.
“Gracias” is a short documentary starring users to thank them for the positive impact generated by buying and selling through the app, in the last decade.
The launch & the event
We launched the short documentary in a special event in Madrid.
We celebrated users and Wallapop friends for these 10 years and every story that was part of the shooting and the positive impact on the planet.
And we maded through a super special dresscode: reused. We inspired all the attendants to come with a Wallapop look to catwalk in the very first reused red carpet.
Even some of the attendants got the Wallapop logo tattooed. 🤯️
Here the sum up:
Team
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Brand Creative Supervisor & Art Director.
Lead the creative strategy and concept, oversee production, and uphold the artistic direction's quality standards from the Wallapop Team. -
Client: Wallapop
In-house Creative Team
CMO: Olivia Calafat
Brand VP: Rubén Navarro
Global Creative Manager: Natacha Cano
Brand Creative Team: Ana Seró, Carlos Gómez (Independent Creative)
Project Manager Team: Marta Lázaro, Edu Rojo
Senior Brand Virality Manager: Marta Gui
Social Media Manager: Germán López
Influencers Manager: Manuela Nerini
PR Team: Cristina Gómez, Elena Custodio
Digital Team: Anna Carles -
Production House: Clapham FILMS
Director: Luc Knowles
Script: Ana Rujas
Photography: Xavi García
Videography: Marc Hierro